Starting a business.
Exciting and scary at the same time. There are so many components to consider. Many marketing companies take outbound approach to helping you start your business. Focusing exclusively on what the customer will see. For example, Branding, Logo, Website. These three elements of your new business are extremely important; however, they just scratch the surface of what you need to make an impression on your clients.
Some of the questions you need to answer: How am I going to collect payment? What does that process look like? Where is that payment going to go? What happens if a client asks for a proposal, quote or estimate? Where do I get business cards printed? Or posters, or signs, or trade show displays, or brochures? Where should I advertise? How do I track my advertising? How do I manage inquiries? How do I manage my customer database? Do I need a Point-of-Sale system?
All of these questions, and many more, are a part of starting and operating a business. And, believe it or not, part of marketing. We like to take a Services Marketing approach to any new business. We analyze the experience from the customers perspective and then determine what needs to be done at each step of the buying process to ensure that transactions are efficient, positive, and keep your customers coming back.
We can help integrate so much more than just the three big ones, making your business a business!
Ask us how we can help.
